This is because a ghost kitchen is usually backed by several or many virtual restaurants that represent a wide variety of cuisine styles – from Asian to Italian to hip, trendy food. They invest this money instead in building up and, above all, scaling their restaurant brand(s). Compared to classic restaurants, which have high expenses including rent, furnishings, and cooking and service staff, the virtual approach offers enormous potential for value creation.Īs Ghost Kitchens have their food prepared by commercial kitchens, or even temporarily rent kitchens themselves, their cost burden is significantly lower. As purely virtual businesses, Ghost Kitchens are designed specifically for food delivery – and can therefore only be visited online by their customers to place orders. They often don’t even have their own kitchen but outsource the preparation of their food to commercial kitchens. Ghost Kitchens are restaurants without a dining room or service staff. Advantage of Ghost Kitchens: high added value through low costs It should enable them to exploit their already enormous market power even more consistently. Especially since the Ghost Kitchen concept is becoming increasingly more interesting for another industry player. Traditional restaurant businesses should pay attention and, above all, react accordingly. It's a technology-driven trend that's been kicking around the industry for a while – but seems to be putting its disruptive energy to even more powerful use. Ghost Kitchens know how to abundantly profit from this. Consumers are becoming more and more dependent. So, we prefer to have our food delivered to the office or home. Do we still visit restaurants and enjoy good local food? Of course – but here, too, we increasingly lack time and the peacefulness that cooking can bring. Do we still have time and the desire to cook for ourselves? Yes – but significantly less than before. This naturally has an impact on our cooking and eating habits. Our private lives are therefore often tightly scheduled. ![]() Time efficiency, productivity, and time management are demanded in the workplace. In today's world, we have less and less time.
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